Websites that book jobs for Indianapolis contractors.
Roofing, HVAC, plumbing, electrical, remodeling and hardscape. Built phone-first, wired for call tracking before launch, and priced in public so you can decide in eight seconds whether to keep reading.
The audit is 24 questions, runs in your browser, and asks for no email.
- Starting price
$4,500
Where builds start
Full price list published
- This page’s load time
measuring
This page, on your device
Navigation Timing API, not a claim
- Guarantee
90 days
Or we keep working free
In the contract
This page finished loading in measuring on your device, on your connection. Open devtools and check it.
What we can and cannot prove yetPick your trade
Six trades. If yours is not here, we are not your agency.
A roofer's June and a remodeler's June are different businesses. Below, trade by trade: what we already know about how each one gets found and booked.
What you are buying
A measurement system that happens to look like a website.
Most agencies sell you a website. The best sell what it produces. The only difference between the two is whether the measurement went in before launch.
Signal · March
Ridgeline Roofing
39
Tracked calls
19
Forms
$61
Cost per lead
- /roof-replacement-carmel
- 14
- /storm-damage-fishers
- 11
- / (homepage)
- 9
- /gutters-noblesville
- 5
Illustration of the format. Not a client; we do not have one yet.
Signal
One page, on the 1st, with numbers on it
Calls, forms, and which page produced them. No dashboard to log into, no vanity metrics, no impressions. If the number went down we say so, in the same email, in the same size type.
Tracked line · today
Fishers, IN
/ac-repair-fishers
07:12
4m 08s
Carmel, IN
/emergency-hvac
08:45
2m 51s
Westfield, IN
/ (homepage)
11:30
6m 22s
Call tracking
A tracked line, live before launch day
A dedicated number that logs which page the caller was reading, so you know which jobs the site produced: by call, by page, by month. It goes in before launch, because the day you ask whether the site is working, the answer should already be written down.
Published prices
Three builds. Real numbers. No discovery call required.
Most agencies make you book a call before they will say a number. Ours are below in full, before you have said a word to anybody.
Porch Light
The five-page starter
2 weeks · 50% deposit · fixed scope
One trade, one location, and either no site yet or one built years ago that no longer matches the business.
- 5 pages: Home, Services, About, Reviews, Contact
- Built phone-first: tap-to-call in the thumb zone on every screen
- Call tracking number and form attribution, wired on day one
- Google Business Profile claimed, filled out, and connected
- Core Web Vitals green at launch, verified on a real phone
Flood Light
The full lead engine
5 weeks · 50% deposit · fixed scope
An established company where the phone already rings, just not often enough to grow on.
- Everything in Porch Light
- Up to 15 pages: one dedicated page for every service you sell
- 5 service-plus-city landing pages (Carmel roof replacement, Fishers AC repair)
- Online booking or instant-quote form, delivered to your inbox and your phone
- Review generation system: the ask, automated, at three trigger points
Beacon
Multi-location or multi-trade
8 weeks · 50% deposit · fixed scope
Two or more locations, or one company selling four or more trades under one roof.
- Everything in Flood Light
- Up to 40 pages across locations or trades
- 20 service-plus-city landing pages, from a template your team can extend
- Custom quote calculator on your own site, so visitors self-qualify before they call
- CRM integration: ServiceTitan, Jobber, or Housecall Pro
Why we are not the cheapest
We are not the cheapest website in Indianapolis. You can buy one for $1,500, and plenty of contractors have. What that one will not have is a tracked phone number, a page written for a customer standing in a flooded basement, or a report at the end of the month telling you whether any of it worked.
Before you hire anyone
Agency sites will show you praise. Ask every one of them, including us, for a number instead.
Before building this site we read the sites of five long-running Indiana agencies: forty-one client testimonials between them, and not one measured result. Not a percentage, not a dollar figure, not a before-and-after. Praise is easy to collect. Numbers have to be earned. That is why this site shows no testimonials at all.
What we can prove today
- This site's own measured performance, which you can verify in your own browser right now.
- A published price list, which none of the five established Indiana agencies we reviewed before building this site offers. One of them refuses on the page, in so many words.
- A measurement system installed before launch, so the numbers exist to publish later.
What we cannot
- Client case studies with revenue figures. We have no clients yet.
- A Google review count. We have none, and we will not be buying any.
- Awards, press mentions, or media logos. Borrowing those is the oldest tell in the business.
Saying this costs us work. Not saying it would cost you more.
Named, so it can be held to
Five things with names on them.
A promise with a name on it can be held to. These five are written down in public so the delivery can be checked against the pitch.
The Firemoth Score
A 24-point scored audit of your current site, run in your browser.
The 5-Week Lead Engine
The fixed-scope build process, week by week.
Signal
A one-page monthly report: calls, forms, and where they came from.
The Founding Ten
Our first ten clients, at a reduced rate, in exchange for permission to publish their numbers.
The 90-Day Lead Guarantee
More tracked leads within 90 days than whatever we replaced, whether that was an old site or no site at all, or we keep working free until there are.
The 90-Day Lead Guarantee
More tracked leads within 90 days of launch than whatever we replaced, whether that was an old site or no site at all, or we keep working at no extra cost until there are: copy, layout, speed, local SEO. This is only enforceable because the measurement goes in before launch, so both numbers exist and neither of us can argue about them later.
Month-to-month after the build
No notice period, no exit fee, no minimum term. You own the domain, the hosting account, the code, the analytics and the tracking numbers from day one. If you leave, you leave with all of it and we spend an hour handing it over properly.
The 5-Week Lead Engine
Five weeks, published week by week.
Roughly four hours of your time across the whole build. If a week slips on our side, it slips on our invoice.
01
We find out what you actually sell
About an hour on the kickoff questionnaire
02
The words come before the layout
45 minutes of notes on the pages
03
Design, on a phone first
45 minutes of notes on the design
04
Build, and the measurement goes in
Nothing. Go and run your business.
05
Launch, watch, hand over
One hour on photos and handover
Objections, answered
The questions a published price list provokes.
Agencies that hide their prices are telling you something. Ours are published, and these are the questions the numbers tend to raise.
Because being first is worth something, and we price it that way. The Founding Ten get the full build at a reduced rate, and in exchange we get permission to publish their numbers: leads before, leads after, cost per lead, all of it. You are buying the same process at a discount. We are buying the evidence we do not have yet. That trade stops being available the moment we have ten case studies.
Something not answered here?
Five ways in
How can we help?
Four of these five need nothing from you but a browser. That is on purpose. Most visits are research, not readiness.